Core

This living brand book provides comprehensive concepts and assets that make up our brand: brand strategy, brand voice and visual identity.

Dive right in

Ethos

Dive right in

Why we do this

We are designing the future of live entertainment.

Freedom

Fans seeking unforgettable moments to the artists, teams, and event creators who are powering incredible live events, to Ticketmaster employees and the industry at large. And within that diversity, the commonality is the passion, joy and excitement of being at a live event — or being a part of putting on a live event.

Achievement

Principles

Our Principles guide us, and the music moves us.

Principles

Our Principles guide us, and the music moves us.

PRINCIPLE 1Polished

At the heart of Ticketmaster's mission is a dedicated commitment to fostering and enhancing the profound connection between fans and the artists, teams, and performers who inspire and captivate them. Our relentless pursuit of this mission underscores the essence of what makes Ticketmaster a driving force in the live entertainment industry. The true power and resonance of our brand emanate from the pivotal connection point we facilitate. It goes beyond the mere transaction of tickets; it's about creating memorable experiences, forging lasting bonds, and providing a platform for the shared passion and excitement that define the live entertainment ecosystem. In every ticket sold and event attended, there is a unique story of connection, a moment where the magic of live performances comes alive. Ticketmaster serves as the catalyst for these transformative experiences, uniting fans with the talents they admire and adore.

Our Principles guide us, and the music moves us.

Fans seeking unforgettable moments to the artists, teams, and event creators who are powering incredible live events, to Ticketmaster employees and the industry at large. And withinthat diversity, the commonality is the passion, joy and excitement of being at a live event — or being a part of putting on a live event.

Those amazing, unforgettable, magical moments that are never the same from one night to the next — and it's Ticketmaster's mission to make that connection between fans and the artists, teams and performers they love. The power of our brand lies in that connection point.

Leadership

We are designing the future of live entertainment.

Fans seeking unforgettable moments to the artists, teams, and event creators who are powering incredible live events, to Ticketmaster employees and the industry at large. And withinthat diversity, the commonality is the passion, joy and excitement of being at a live event — or being a part of putting on a live event.

Those amazing, unforgettable, magical moments that are never the same from one night to the next — and it's Ticketmaster's mission to make that connection between fans and the artists, teams and performers they love. The power of our brand lies in that connection point.